In 2026, Turkish consumers spend an average of 4 minutes 30 seconds engaging with online content, reflecting increased digital activity. Mobile devices dominate content consumption, accounting for 76% of all interactions, driven by widespread smartphone adoption. Video content continues to outperform other formats with a 65% engagement rate, emphasizing the shift towards visual storytelling in marketing strategies.
Content sharing remains vital, with 28% of users actively sharing posts, boosting organic reach and brand visibility. Social media platforms generate over 1.2 billion impressions monthly, highlighting their importance for marketers. As digital engagement grows, brands in Turkey are investing more in interactive and mobile-friendly content to foster deeper connections with their audiences.