By 2026, affiliate marketing continues to grow significantly in Turkey, with an estimated 23.4% of online traffic attributed to affiliates. The surge is driven by increased digital adoption, expanding e-commerce, and the popularity of influencer collaborations. The digital advertising spend has reached USD 4.2 billion, reflecting robust investment in online marketing channels to reach the increasingly digital-savvy Turkish consumers.
The dominant sector for affiliate marketing remains fashion and apparel, accounting for a sizable share of affiliate revenue. The number of active affiliates has grown to approximately 1.8 million, showcasing the sector’s maturity. As Turkey's digital economy advances, businesses are leveraging affiliate programs more strategically to boost sales, especially in retail and online services, fostering a dynamic marketing ecosystem.