The affiliate marketing landscape in Turkey is increasingly mobile-centric, with 68% of revenue now stemming from mobile devices. This shift reflects the country's rapid smartphone adoption and digital engagement, making mobile-optimized content essential for affiliate success. Overall, affiliate marketing revenue is projected to reach 2.8 billion USD by 2026, indicating strong growth driven by expanding internet access and e-commerce.
Digital advertising investments are expected to support this growth, with 1.6 billion USD allocated to online campaigns. The affiliate sector is also expanding, with approximately 120,000 active marketers contributing significantly to e-commerce sales, which are estimated at 1.2 billion USD. This trend underscores Turkey's increasing reliance on digital channels for commerce and marketing efforts, presenting lucrative opportunities for affiliates.