In 2026, Turkey's affiliate marketing landscape continues to grow, with an average cookie duration of 30 days, enabling affiliates to earn commissions over a month-long window. Revenue from affiliate marketing is projected to reach approximately 1.2 billion TRY, driven by increased e-commerce activities and digital adoption across the country. The number of active marketers has risen to around 120,000, reflecting strong industry engagement.
The average conversion rate of 4.5% indicates effective affiliate strategies, while the typical commission rate of 12% encourages affiliate participation. As Turkey's digital infrastructure develops, these figures are expected to support more targeted campaigns, boosting overall online sales and affiliate earnings. This growth underscores Turkey's expanding role in regional digital commerce and marketing innovation.