Tunisia's digital landscape continues to expand rapidly, with WordPress dominating the website platform market at 73%. The total number of active websites has surpassed 4.2 million, reflecting increased online activity and digital adoption. The popularity of DIY website builders now accounts for over 58% of website creation, showcasing the growing accessibility of online tools among Tunisian businesses and individuals.
E-commerce growth remains strong, with approximately 62,000 online stores using WordPress, supporting Tunisia's retail digital transformation. The average website traffic per site has increased to around 3,200 visits monthly, indicating higher user engagement and improved digital infrastructure. This trend underscores Tunisia's ongoing digital modernization and the expanding role of content management systems in the country's economy.