Tunisia's video advertising market is projected to reach USD 45 million in 2026, reflecting steady growth as brands increasingly leverage digital platforms. The share of digital ad budgets dedicated to video content is expected to be around 32%, indicating the sector's rising importance. With more advertisers investing in targeted video campaigns, the average cost per view is estimated at USD 0.015, making it an attractive channel for marketers seeking ROI.
The number of digital advertisers in Tunisia is forecasted to grow to approximately 1,200, driven by increased internet penetration and mobile device usage. The annual growth rate of 18% in video ad expenditure underscores the country's expanding digital economy. As consumer engagement with online videos rises, businesses are expected to prioritize video ads to enhance brand visibility and customer engagement in 2026.