In 2026, Tunisia's social media landscape continues to grow, with an average engagement rate of 4.8%. The increasing number of users, now over 8.2 million, reflects expanding digital penetration. Brands are investing approximately USD 120 million monthly in social media advertising, indicating a mature digital marketing environment. Users spend nearly three hours daily on social platforms, highlighting the importance of digital engagement for businesses.
Influencer marketing remains a vital strategy, reaching over 3.1 million Tunisians monthly. The high engagement levels demonstrate that consumers are receptive to brand messages via social media. As digital habits deepen, Tunisian companies are expected to allocate more budget toward targeted campaigns, leveraging influencer collaborations and data-driven content to maintain competitive advantages in the region.