4.2 million
Social Commerce Users
Number of Tunisians actively engaged in social commerce platforms in 2026
USD 112
Average Spend per User
Average monthly social commerce expenditure per user in USD
78%
Mobile Commerce Penetration
Percentage of social commerce transactions conducted via mobile devices
65%
Trust in Social Commerce
Percentage of users trusting social commerce platforms for safe transactions
USD 472 million
Social Commerce Revenue
Total projected social commerce revenue in Tunisia for 2026
By 2026, social commerce in Tunisia has seen significant growth, with over 4.2 million users actively participating in buying and selling through social platforms. The average spend per user has increased, driven by improved payment options and platform trust. Mobile commerce dominates, accounting for 78% of transactions, reflecting the country's mobile-first digital strategy and increasing smartphone penetration.
Trust remains a critical factor, with 65% of users confident in the security and reliability of social commerce platforms. The sector's revenue has surged to nearly USD 472 million, indicating a robust digital economy. Continued investments in digital infrastructure and trust-building measures are expected to further accelerate social commerce adoption in Tunisia.
Frequently Asked Questions
What factors influence social commerce trust in Tunisia?
Factors include secure payment options, platform reputation, user reviews, and effective dispute resolution mechanisms.
How is social commerce impacting traditional retail in Tunisia?
It is expanding market reach, increasing sales channels, and providing more convenience for consumers, especially in rural areas.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.