Social Commerce Return Rate in Tunisia (2026)

In 2026, Tunisia's social commerce return rate stands at 12.5%, indicating a steady decrease from previous years due to improved product descriptions and customer service. The average order value has increased to 1200 TND, reflecting higher consumer trust and increased purchasing power. Mobile social commerce users have grown to 3.8 million, driven by widespread smartphone adoption and a young, tech-savvy population. Total social commerce revenue has reached approximately 250 million USD, showcasing the sector's rapid growth.

The decline in return rates suggests better seller-customer communication and more accurate product representations. Despite economic challenges, social commerce remains a vital part of Tunisia's digital economy, with consumers increasingly preferring social platforms for shopping. The high engagement levels and rising monetary values indicate that social commerce will continue expanding, supported by digital infrastructure and evolving consumer habits. Retailers are investing more in social media marketing to capture this growing market segment.