4.2 million
Number of social commerce users
Based on 45% of internet users engaging in social commerce
USD 45
Average social commerce transaction value
Reflecting increased trust and mobile payment adoption
68%
Percentage of social commerce sales paid via mobile wallets
Indicating a shift towards digital payment methods
USD 189 million
Annual social commerce revenue
Projected growth driven by mobile payments and online marketing
3.2
Average monthly social commerce transactions per user
Signaling regular engagement in social shopping activities
In 2026, Tunisia has seen significant growth in social commerce, with over 4.2 million users actively participating in online buying through social platforms. The average transaction value has increased to USD 45, driven by heightened trust in digital payments and improved mobile infrastructure. Mobile wallets now account for 68% of social commerce transactions, highlighting the country’s shift towards cashless payments, supported by government initiatives and fintech innovations.
The total social commerce revenue is projected at USD 189 million, reflecting a robust digital economy. Tunisian consumers are engaging more frequently, with an average of 3.2 transactions per month per user. This trend indicates a maturing digital marketplace, with social media platforms becoming essential channels for small businesses and entrepreneurs to reach consumers efficiently, fostering economic growth and digital inclusion.
Frequently Asked Questions
What are the main payment methods used in Tunisian social commerce?
Mobile wallets and bank transfer apps are the primary methods, with mobile wallets accounting for 68% of transactions in 2026.
How has social commerce impacted small businesses in Tunisia?
It has enabled small businesses to reach wider audiences, increase sales, and adopt digital payment solutions, fostering entrepreneurship and economic growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.