15,800
Number of Shopify Stores
Reflecting rapid e-commerce adoption in Tunisia in 2026
₺18,500 (USD 6,200)
Average Monthly Revenue per Store
Indicative of growing online sales and merchant confidence
₺293 million (USD 98 million)
Total E-commerce Revenue
Tunisia's e-commerce sector continues expanding in 2026
72,000
Websites Built Using CMS
Majority utilize Shopify and other CMS platforms
68%
Mobile Commerce Penetration
Most Tunisian consumers shop via mobile devices in 2026
Tunisia's e-commerce landscape has experienced significant growth in 2026, with over 15,800 active Shopify stores contributing to a total revenue of approximately 98 million USD. This surge reflects increased internet penetration, smartphone usage, and digital literacy among entrepreneurs and consumers alike. The expansion of local online businesses demonstrates Tunisia's shift towards a more digital economy, supported by improved payment infrastructure and logistics services.
Website builders and CMS platforms play a pivotal role in this growth, with over 72,000 websites utilizing such tools. The dominance of Shopify indicates its popularity among Tunisian merchants seeking scalable e-commerce solutions. Mobile commerce's strong presence, accounting for 68% of online transactions, highlights the importance of mobile-optimized websites and apps in sustaining this digital transformation.
Frequently Asked Questions
What is driving e-commerce growth in Tunisia in 2026?
Factors include increased internet access, smartphone adoption, improved payment options, and government support for digital initiatives.
How do Tunisian businesses benefit from using Shopify?
Shopify offers scalable, easy-to-use tools for online selling, enabling businesses to reach wider audiences and increase revenue.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.