3.5%
Average PPC Conversion Rate
PPC campaigns in Tunisia tend to convert at an average rate of 3.5% in 2026.
120
Digital Ad Spend (USD Million)
Total digital advertising expenditure in Tunisia is projected to reach $120 million in 2026.
0.75
Average CPC (USD)
The average cost-per-click for PPC ads in Tunisia is estimated at $0.75 in 2026.
4.2%
Mobile PPC Conversion Rate
Mobile PPC ads achieve a higher conversion rate of 4.2%, reflecting increased mobile usage.
65%
Percentage of Digital Ads on Social Media
Approximately 65% of Tunisia’s digital ad spend is allocated to social media platforms in 2026.
Tunisia's digital advertising market continues to grow steadily, with PPC conversion rates reaching around 3.5% in 2026. The increase in mobile device usage has contributed to higher mobile ad conversion rates, which now stand at 4.2%. As brands invest more in social media advertising, over 65% of digital ad budgets are focused on social media platforms, indicating a shift towards more targeted and engaging campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.