Pinterest Shopping Social Commerce Statistics in Tunisia (2026)

Pinterest has become a significant platform for social commerce in Tunisia, with over 2.3 million active users engaging in shopping activities by 2026. The platform's visual focus aligns well with Tunisian consumers' preferences, boosting product discovery and purchase intent. The steady growth reflects increasing digital adoption and mobile engagement, making Pinterest a vital channel for local brands and international sellers targeting Tunisian customers.

The social commerce market on Pinterest in Tunisia is projected to reach USD 125 million in revenue, driven by a rising middle class and improved internet infrastructure. With an average purchase value of USD 45, consumers are increasingly relying on visual inspiration for their shopping decisions. The mobile-first approach continues to dominate, accounting for 78% of all Pinterest shopping activities, indicating the importance of optimized mobile experiences for brands aiming to capture this market.