Marketing Automation Statistics in Tunisia (2026)

In 2026, Tunisia's marketing automation investments have surged to approximately $45 million, reflecting increased digital adoption among local businesses. The majority of companies are now integrating automation tools to streamline campaigns and improve customer engagement, with small and medium enterprises leading the growth. The average annual spend per company remains modest but shows steady growth, indicating a maturing digital marketing landscape across sectors.

The adoption rate of marketing automation tools in Tunisia has reached 38%, driven by rising internet penetration and mobile usage. Companies are allocating about 25% of their marketing budgets to automation, emphasizing its strategic importance. The 18% growth rate demonstrates strong momentum, positioning Tunisia as a developing market with significant potential for further digital marketing investments in the coming years.