In 2026, Instagram remains the dominant platform for influencer marketing in Tunisia, capturing 78% of user engagement. The rising popularity of TikTok is evident, but Instagram's established user base and content versatility keep it at the forefront. Influencer marketing budgets continue to grow, with nearly half allocated to digital campaigns, reflecting the country's expanding digital economy. Fashion and food sectors lead influencer promotions, driven by young consumers' interests and social media trends.
Engagement levels are high, with approximately 2.5 million monthly interactions, indicating active participation from Tunisian audiences. The demographic skew towards 18-34-year-olds suggests brands are focusing on youth-centric marketing strategies. As influencer marketing matures, Tunisian brands increasingly rely on local influencers to connect authentically with their audience, fostering deeper brand loyalty and expanding digital reach.