Influencer Marketing Statistics in Tunisia (2026)

In 2026, Tunisia's influencer marketing landscape continues to expand with over 15,200 active influencers, driven by growing social media engagement among youth and urban populations. The sector saw a significant increase in marketing spend, reaching approximately USD 45 million, reflecting increased brand investment and digital advertising maturity. Regulatory measures introduced in recent years have improved compliance rates, fostering transparency and trust in influencer collaborations.

Despite regional economic challenges, Tunisia's digital ecosystem is thriving, with social media penetration reaching 68%. This high engagement level supports influencer marketing strategies, which now focus on authentic content and compliance. The average engagement rate has climbed to 4.8%, indicating strong audience interaction. As regulations evolve, influencers and brands are aligning efforts to ensure fair practices and sustained growth in this digital economy.