Influencer Content Engagement Statistics in Tunisia (2026)

In Tunisia, influencer marketing is rapidly gaining traction, with engagement rates reaching around 4.8% in 2026. The increasing number of active influencers, now estimated at 45,000, reflects a vibrant social media landscape. Lifestyle and fashion content continue to dominate, resonating well with Tunisian audiences, while brands are investing more, with spend reaching approximately $5.1 million. This trend indicates a maturing influencer ecosystem aligned with digital adoption.

The affordability of sponsored posts, averaging around $410, makes influencer marketing accessible to a broad range of companies, from startups to established brands. As social media penetration deepens, especially among youth, engagement levels are expected to improve further. This growth underscores Tunisia’s expanding digital economy and the strategic importance of influencer collaborations for brand visibility and consumer engagement.