In 2026, Tunisia's Google Ads CPC average remains competitive at around $0.45, reflecting the country's growing digital advertising maturity. The total PPC spend is expected to reach approximately 150 million Tunisian Dinars, driven by increased SME adoption and digital transformation efforts. The sector's annual growth rate of 18.5% highlights rapid expansion, with more businesses recognizing the value of targeted online advertising to reach local consumers.
Mobile advertising dominates Tunisia's PPC landscape, accounting for roughly 65% of ad spend, emphasizing the country's high mobile penetration. The increasing number of active advertisers, nearing 28,000, indicates a vibrant digital marketing ecosystem. As digital infrastructure continues to improve, Tunisian businesses are expected to invest more in PPC campaigns, fostering sustainable growth and competitiveness in the regional market.