In 2026, Tunisian businesses are increasingly monetizing their email lists, with an average revenue per subscriber reaching USD 15.20. The growing penetration rate of 62% indicates widespread adoption of email marketing across sectors, driven by expanding internet access and mobile device usage. Engagement metrics such as open and click-through rates suggest that marketers are optimizing content to better connect with their audiences.
Despite moderate open rates at 24.5%, Tunisian companies are focusing on personalized content and automation to boost engagement. With an average of 4.3 campaigns annually per business, email remains a vital channel for customer retention and sales in Tunisia's evolving digital economy. Continued investments in data analytics will likely improve campaign effectiveness further.