In 2026, Tunisian marketers have increasingly adopted email personalization, with 78% integrating advanced tools to tailor content, leading to higher engagement rates. The average open rate of 35% reflects the effectiveness of targeted messaging, especially on mobile devices, which account for 62% of email opens. This trend underscores the digital shift in Tunisia's marketing landscape, driven by growing internet penetration and smartphone usage.
The ROI for email marketing remains strong, averaging €45 per €1 spent, emphasizing its cost-effectiveness. Businesses are leveraging data-driven strategies to boost click-through rates, currently at 12%. As digital literacy improves, more Tunisian companies are expected to invest in personalized email campaigns to strengthen customer relationships and increase sales, fostering a vibrant digital economy in 2026.