4.8%
Average Email Click-Through Rate
Indicative of improving engagement in Tunisia's digital marketing efforts.
22.5%
Email Open Rate
Reflects the effectiveness of targeted email campaigns in Tunisia.
68%
Mobile Email Consumption
Majority of Tunisians access emails via mobile devices in 2026.
USD 1,200
Average Email Campaign Cost
Cost to run an effective email marketing campaign in Tunisia.
62%
Percentage of Businesses Using Email Marketing
Growing adoption of email marketing among Tunisian enterprises.
In 2026, Tunisia's email marketing landscape shows increased engagement, with click-through rates reaching nearly 5%. The rise in mobile email access signifies the importance of mobile-optimized campaigns for local audiences. Businesses are investing more in email strategies, driven by improved open rates and targeted content, which collectively enhance marketing ROI.
The cost of executing email campaigns remains affordable, encouraging small and medium enterprises to adopt digital marketing. As digital literacy improves, more Tunisian companies recognize email as a vital channel for customer engagement and sales conversion, fostering a more competitive online market environment.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.