Tunisia's digital out-of-home (DOOH) advertising sector continues to expand rapidly in 2026, driven by increased digital infrastructure and advertiser interest. The total market value has reached approximately 120 million TND, reflecting a 35% growth from the previous year, with ad spend climbing to 45 million TND. The proliferation of digital screens, now totaling over 4,200 across urban and retail spaces, has significantly amplified consumer reach and engagement metrics.
Consumers in Tunisia are increasingly exposed to digital ads, with average daily impressions per screen reaching 1,200. Retail environments are leading this trend, with 65% of retail spaces adopting digital advertising solutions, up from 50% in 2025. This growth indicates a shift towards more dynamic, targeted advertising methods, leveraging digital platforms to enhance brand visibility and consumer interaction across the country.