By 2026, Tunisia has made significant strides in marketing automation, with over 60% of businesses adopting email automation tools. The average open rate of 24.5% reflects growing engagement, especially on mobile devices, which account for nearly 70% of email opens. The click-through rate remains steady at 3.8%, indicating room for optimization in email content and targeting strategies to boost conversions.
Revenue from automated email campaigns has increased, averaging TND 1.2 million ($415,000), demonstrating the financial impact of automation. As digital maturity advances, Tunisian companies are leveraging automation to enhance customer engagement, improve efficiency, and increase sales. Continued investment in personalized content and analytics will likely drive further growth in this sector.