In 2026, Tunisian companies have significantly increased AI adoption in marketing, with nearly half integrating AI tools into their strategies. The investment of USD 120 million reflects growing confidence in AI's ability to enhance customer engagement and optimize campaigns. Adoption of customer data platforms has also risen sharply, indicating a shift towards data-driven marketing approaches.
The adoption of AI-driven personalization is now widespread, with over three-quarters of campaigns utilizing AI to tailor content. This has resulted in an average ROI of 35%, demonstrating the effectiveness of AI in creating targeted marketing efforts. As digital maturity advances, Tunisia's marketing sector is poised for further growth in AI integration and innovation.