In 2026, Tunisia's average affiliate cookie duration is projected at 30 days, reflecting improved tracking capabilities and trust in affiliate networks. The growth in affiliate marketing revenue, reaching approximately $45 million, underscores increased digital engagement and e-commerce activity. With over 8,200 active affiliates, the sector is rapidly expanding, driven by rising internet penetration and smartphone usage. Digital advertising spend has surged to around $120 million, indicating strong market confidence and digital transformation efforts.
The market penetration rate of 25% suggests a significant portion of Tunisian businesses are leveraging affiliate marketing strategies to boost sales and brand visibility. As digital literacy improves, more companies are adopting these programs, fostering a competitive environment. The sustained growth in affiliate marketing is also supported by government initiatives promoting digital economy development, positioning Tunisia as a growing hub for digital commerce in North Africa.