Tunisia's affiliate marketing sector in 2026 shows a steady growth with an average commission rate of 12.5%, reflecting increased competitiveness among marketers. The digital advertising spend has reached approximately USD 135 million, driven by rising smartphone usage and improved internet infrastructure. E-commerce revenues continue to expand, indicating a more mature online shopping environment, which benefits affiliate programs through higher consumer engagement and conversions.
With over 45,000 active affiliates, Tunisia's digital marketing ecosystem is becoming more vibrant. Mobile commerce accounts for nearly 68% of online transactions, emphasizing the importance of mobile-friendly campaigns. This growth underscores the country's digital transformation, providing more opportunities for local and international brands to leverage affiliate marketing to reach Tunisian consumers effectively in 2026.