65%
Social Commerce Penetration Rate
Percentage of internet users engaging in social commerce
TTD 1,200 (USD 177)
Average Monthly Social Commerce Spend
Average amount spent by consumers monthly on social platforms
Facebook Marketplace
Top Social Commerce Platform
Most preferred platform for social shopping
78%
Consumer Trust Level in Social Sellers
Percentage of consumers trusting social sellers
82%
Mobile Social Commerce Usage
Share of social commerce transactions made via mobile devices
In Trinidad and Tobago, social commerce continues to grow rapidly, with 65% of internet users actively participating in social shopping activities in 2026. Consumers are increasingly trusting social sellers, with trust levels reaching 78%, driven by improved platform verification and seller reputation systems. Mobile usage dominates, accounting for over 82% of transactions, reflecting the country's high smartphone penetration and mobile-first digital culture.
The dominant platform remains Facebook Marketplace, favored for its ease of use and local community focus. Average monthly spending on social commerce has increased to TT$1,200, indicating a thriving digital marketplace. As social commerce matures, businesses are leveraging these platforms for targeted marketing and personalized shopping experiences, boosting overall consumer engagement and trust in online transactions.
Frequently Asked Questions
What factors contribute to high trust in social commerce in Trinidad and Tobago?
Enhanced seller verification, local community engagement, and positive reviews foster trust among consumers in social commerce.
How has mobile usage impacted social commerce growth in Trinidad and Tobago?
With 82% of transactions via mobile, smartphones are central to social shopping, enabling easy access and real-time engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.