In 2026, Trinidad and Tobago's social commerce influencer sales reached approximately USD 45 million, reflecting a growing digital economy. The increase in active influencers, totaling around 1,200, demonstrates the expanding influence of social media personalities in shaping consumer purchasing decisions. The average sales per influencer highlight a maturing social commerce ecosystem, driven by increased engagement and targeted marketing strategies.
Mobile shopping continues to dominate the retail landscape, with about 1.5 million users engaging in social commerce activities via smartphones. The penetration rate of 25% indicates significant adoption of social platforms for shopping, driven by improved digital infrastructure and rising consumer trust in online transactions. These trends suggest that social commerce will remain a key driver of retail growth in Trinidad and Tobago through 2026.