Pinterest Shopping & Social Commerce Statistics in Trinidad and Tobago (2026)

In 2026, Pinterest remains a key platform for social commerce in Trinidad and Tobago, with over 1.2 million active users engaging in shopping activities. The platform's visual discovery features have driven a 20% yearly growth in shopping users, reflecting increased digital adoption and e-commerce interest. Local businesses are leveraging Pinterest to showcase products, resulting in an estimated USD 45 million in social commerce revenue, boosting the national economy.

The average spend per Pinterest shopper has risen to USD 150, indicating a growing confidence in social commerce. Around 35% of Pinterest users actively participate in shopping, signaling a significant shift towards digital purchasing behaviors. This trend highlights the importance of visual marketing strategies and the expanding digital marketplace for Trinidad and Tobago’s retail sector in 2026.