Pinterest's popularity in Tonga has surged, with 25% of internet users actively engaging in shopping activities on the platform in 2026. The platform has become a vital part of Tonga's digital retail landscape, driven by increased mobile access and social media adoption. Tongan consumers now spend an average of USD 35 monthly on Pinterest, reflecting growing trust and interest in visual discovery for shopping.
Social commerce revenue in Tonga reached approximately USD 2.3 million in 2026, showcasing the country's expanding e-commerce ecosystem. The number of Pinterest buyers has grown to around 27,000, with engagement increasing by 18% year-over-year. These trends indicate a significant shift towards social media-driven shopping, creating new opportunities for local businesses and digital entrepreneurs.