In 2026, Tonga's average revenue per email subscriber has increased to approximately $12.50 TOP, reflecting growing digital engagement and targeted marketing strategies. With high mobile email usage at 78%, businesses are leveraging mobile-first campaigns, boosting overall email effectiveness.
Email open rates in Tonga stand at 42%, aligning with global averages but showcasing room for improvement. The moderate campaign frequency of 3.2 per month indicates a balanced approach, ensuring sustained engagement without overwhelming subscribers. These trends suggest a maturing email marketing landscape in Tonga, driven by increased digital connectivity.