Tonga's affiliate marketing landscape is steadily growing, with a projected 12.5% share of online traffic in 2026. E-commerce adoption is increasing, driven by improved internet infrastructure and mobile device usage, which now accounts for over two-thirds of affiliate traffic. Revenue from digital advertising continues to rise, reflecting the country's expanding online economy and digital literacy.
Despite being a small market, Tonga's affiliate marketing sector shows promising growth potential. The average commission rate remains competitive at 7.8%, encouraging more local content creators and marketers to participate. As internet access deepens, the country is expected to see further diversification of online revenue streams and increased engagement in digital commerce.