In 2026, Tonga's average affiliate commission rate stands at 4.5%, reflecting a modest but growing digital economy. With a digital penetration of 58%, more Tongans are engaging with online platforms, boosting affiliate marketing opportunities. Revenue generated from affiliate marketing has reached approximately $12 million USD, indicating a steady expansion in the sector. The rise in e-commerce sales by 14% underscores increased consumer trust and online shopping habits in the country.
The number of active affiliate marketers has increased to around 1,200, showing rising interest among entrepreneurs and digital enthusiasts. This growth is driven by improved internet access and mobile device usage. As Tonga continues to develop its digital infrastructure, affiliate marketing is poised to become a significant contributor to small business growth and digital economy diversification, offering new income streams for locals and expanding international partnerships.