Togo's e-commerce sector has experienced rapid growth in 2026, driven by increased internet access and mobile device usage. The number of Shopify stores has reached approximately 4,800, reflecting a 25% growth rate from the previous year. These stores generate an average revenue of around 12.5 million West African CFA francs (roughly $22,000 USD), indicating a vibrant digital marketplace. The adoption of user-friendly CMS platforms like Shopify remains dominant among Togolese entrepreneurs.
Mobile commerce continues to expand, accounting for 70% of online transactions in Togo. The digital infrastructure improvements and affordability of smartphones have contributed significantly to this trend. Local businesses are increasingly leveraging website builders to reach wider audiences, with Shopify clearly leading in popularity. As e-commerce matures, the focus on localized payment solutions and logistics is expected to further boost online retail growth in the country.