In 2026, Togo's affiliate marketing scene has matured significantly, with an average cookie duration of 30 days, allowing affiliates more time to convert referrals into sales. The number of active affiliates has grown to approximately 12,500, reflecting increased digital engagement and e-commerce expansion across the country. Earnings from affiliate marketing have reached USD 45 million, indicating a robust digital economy and expanding online consumer base.
Affiliate marketing now accounts for about 22% of Togo’s retail sales, showcasing its vital role in the country's commerce landscape. The average commission rate of 8.5% demonstrates competitive incentives for affiliates. This growth is driven by increased internet penetration, digital payment adoption, and strategic merchant partnerships, positioning Togo as an emerging digital economy in West Africa.