Timor-Leste's digital landscape in 2026 shows a significant increase in social media engagement, with nearly 40% of the population actively using YouTube. The average user spends about 1 hour and 45 minutes monthly on the platform, reflecting growing content consumption. Social media advertising expenditures have reached USD 3.2 million, indicating expanding marketing opportunities for local and international brands.
Facebook remains the dominant social network with over 1.2 million users, facilitating diverse marketing strategies. Influencer marketing is thriving, with over 1,350 campaigns executed this year, highlighting the country’s increasing influence of digital personalities. Overall, Timor-Leste's social media marketing ecosystem is rapidly maturing, offering brands innovative ways to engage consumers in 2026.