In 2026, social commerce in Timor-Leste has experienced significant growth, with total sales reaching USD 45 million. Influencers play a crucial role, with over 3,200 active personalities promoting products across platforms. The average influencer earns about USD 1,400 per month, indicating a thriving influencer economy. Social commerce penetration is at 28%, reflecting increasing digital engagement among the population, driven by mobile device usage.
The rise in digital payment adoption to 65% has facilitated smoother transactions, boosting consumer confidence. As social media continues to grow as a primary shopping channel, businesses are increasingly leveraging influencer partnerships to reach targeted audiences. This trend is expected to continue, further integrating social commerce into everyday life and expanding economic opportunities for local entrepreneurs and content creators in Timor-Leste.