Timor-Leste's email unsubscribe rate has stabilized at around 1.8% in 2026, indicating improved targeting and content relevance in digital marketing campaigns. The high mobile email open rate of 78% underscores the country's mobile-first digital landscape, emphasizing the importance of mobile-optimized email content. With over 4.5 million emails sent annually, marketers are expanding their outreach efforts to engage a growing online population.
While the click-through rate remains modest at 3.2%, it reflects increasing user interaction with personalized email offers. The delivery success rate of 96.5% demonstrates reliable email infrastructure, supporting marketers' confidence in reaching their audiences. Overall, Timor-Leste's email marketing ecosystem is mature and evolving, driven by rising internet access and mobile device usage.