Social Commerce Statistics in Thailand (2026)

Thailand's social commerce sector continues to expand rapidly in 2026, with a conversion rate of 8.5%. The total sales have reached approximately 150 billion baht ($4.2 billion), driven by increased smartphone usage and social media engagement. The majority of buyers are young adults, reflecting Thailand's youthful demographic and digital-savvy population. The average order value remains steady at around 1,250 baht, showcasing consumer trust and spending habits.

Mobile devices dominate the social commerce landscape, accounting for 75% of transactions. This shift emphasizes the importance of mobile-friendly platforms and marketing strategies. As social media platforms innovate with integrated shopping features, Thailand's digital economy is poised for further growth, making social commerce a vital part of retail and e-commerce strategies for local businesses and international brands alike.