Thailand’s PPC advertising budget in 2026 is projected at approximately 1.2 billion USD, reflecting a steady increase driven by rising digital adoption. The majority of these expenditures are allocated to Google Ads and Facebook Ads, targeting the country’s expanding mobile user base. Marketers are focusing more on mobile platforms, which now account for nearly 70% of all PPC clicks, emphasizing the importance of mobile-optimized campaigns for local businesses.
With an average CPC of around 45 THB, advertisers are experiencing better ROI due to increased competition and targeted strategies. The overall conversion rate of 4.2% indicates improved effectiveness of PPC campaigns, driven by data-driven targeting and automation tools. As digital marketing matures, Thai businesses are investing more in paid advertising to stay competitive and reach their growing online audiences efficiently.