Podcast & Audio Statistics in Thailand (2026)

Thailand's podcast listenership continues to grow rapidly, with 15 million users in 2026, reflecting increased smartphone adoption and content accessibility. The market revenue has reached USD 150 million, driven by advertising, subscriptions, and local content creators. Listeners spend an average of seven hours weekly on podcasts, indicating deep engagement with audio media. Mobile access dominates, with 85% of listeners tuning in via smartphones, emphasizing the importance of mobile-friendly content strategies.

The genre preferences reveal a diverse audio landscape, with entertainment, education, and news leading the way. Growth in local and regional content has contributed to the expanding market, attracting advertisers seeking targeted audiences. As digital infrastructure improves, Thailand's podcast industry is poised for further expansion, fostering more local creators and innovative monetization models. This trend aligns with overall digital media consumption growth in Southeast Asia.