Podcast & Audio Statistics in Thailand (2026)

Thailand's podcast ecosystem has seen significant growth, with 22 million active listeners in 2026. Social media remains the dominant discovery platform, driven by the widespread use of platforms like Facebook, TikTok, and Line. Mobile apps dominate listening habits, reflecting Thailand's high smartphone penetration and digital engagement. The average listener dedicates around 7 hours weekly, indicating deep engagement with diverse content genres.

Advertising revenue continues to rise, reaching approximately ฿1.2 billion, showcasing strong monetization potential. Podcast creators are leveraging social media for promotion, which amplifies content reach and engagement. As digital infrastructure improves, more Thais are expected to explore niche and local content, further boosting consumption and advertising opportunities in the country's vibrant audio landscape.