Thailand's mobile marketing sector has seen rapid growth, with deep linking becoming a core tactic to enhance user engagement and streamline the customer journey. The penetration rate of 65% indicates widespread adoption among mobile users, driven by increased smartphone use and digital literacy. The substantial ad spend reflects marketers' focus on personalized, app-based marketing strategies to boost sales and brand loyalty.
User engagement remains high, with an average of nearly 5 hours spent daily on mobile apps. The rise in e-commerce conversion rates to 9.5% highlights the effectiveness of deep links in guiding users directly to relevant product pages. As the digital ecosystem matures, Thai businesses are expected to innovate further, leveraging deep linking to maximize ROI and improve customer experience.