Internet Usage Statistics in Thailand (2026)

Thailand's internet landscape in 2026 shows a remarkable growth, with over 72 million users, surpassing the population due to high device penetration and digital adoption. The internet penetration rate exceeds 100%, indicating some users access the internet through multiple devices. Mobile internet remains dominant, with 68 million users, reflecting widespread smartphone use and mobile-friendly services that boost digital engagement across diverse demographics.

Digital activity in Thailand continues to surge, with users spending an average of 5.4 hours online daily. E-commerce revenue has soared to approximately $45 billion USD, driven by increased smartphone usage and improved digital infrastructure. This growth underscores Thailand’s transition into a more connected economy, with expanding digital services, online shopping, and social media engagement shaping consumer behavior and business strategies.