78%
Percentage of Thais watching videos online
Digital media consumption
1 hour 45 minutes
Average daily time spent watching videos
Consumer engagement
฿14.2 billion
Annual expenditure on digital advertising (THB)
Advertising investments
12%
Growth rate of video marketing budget
Marketing trend
65%
Percentage of brands using interactive video
Marketing adoption
Thailand's digital landscape in 2026 shows a significant shift towards video content, with nearly 78% of the population engaging with videos online daily. The average viewer spends about 1 hour 45 minutes each day watching videos, reflecting increased consumer engagement. Marketers are investing more, with digital advertising expenditures reaching approximately 462 billion THB ($13.8 billion USD), driven by the effectiveness of video campaigns and interactive formats.
The adoption of interactive videos has surged, with 65% of brands integrating such content into their marketing strategies. This trend is fueled by consumer preferences for engaging, personalized content and the higher conversion rates associated with interactive videos. As digital literacy and internet penetration grow, Thai businesses are expected to further amplify their video marketing efforts to capture audience attention and drive sales.
Frequently Asked Questions
What are the benefits of using interactive videos in Thailand?
Interactive videos boost engagement, improve brand recall, and increase conversion rates by providing personalized experiences tailored to viewer preferences.
How is the Thai market adopting new video marketing technologies?
Thai brands are rapidly adopting interactive and shoppable videos, leveraging social media platforms and local streaming services to reach tech-savvy consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.