Influencer Marketing Statistics in Thailand (2026)

By 2026, Thailand's influencer marketing industry has grown significantly, with brands investing approximately $150 million USD. The majority of Thai brands, around 78%, now incorporate influencer marketing into their advertising strategies, reflecting the country's digital maturity and social media engagement. Instagram remains the leading platform, favored for its visual appeal and high engagement rates, making it the primary channel for influencers and brands alike.

The average brand spends about $65,000 USD on influencer marketing campaigns annually, indicating increased confidence in influencer collaborations. With an estimated 120,000 influencers active across various niches, Thailand's influencer ecosystem is diverse and vibrant. This growth aligns with the country's expanding digital economy, where influencer marketing continues to be a cost-effective method to reach younger audiences and promote local products internationally.