Headless CMS Adoption & Website Builder Statistics in Thailand (2026)

Thailand's adoption of headless CMS platforms has surged, with approximately 12,500 businesses leveraging these flexible solutions. The market share of headless CMSs has grown to 38%, reflecting a shift towards more dynamic, scalable websites. Investments in website development have also increased, averaging 1.2 million Thai Baht per company, indicating robust growth in digital infrastructure across sectors.

The rise of headless CMS is particularly evident in e-commerce, where 7,800 online stores utilize these systems for better performance and user experience. Thailand's overall digital maturity score of 72 highlights significant progress in digital infrastructure, supporting the country's ambitions to become a leading digital economy in Southeast Asia. Continued investment and innovation are expected to sustain this growth trajectory through 2026.