In 2026, Thai websites see an average exit intent popup rate of 27.4%, indicating increased user engagement efforts to retain visitors. The conversion rate from these popups has grown to 4.8%, reflecting improved targeting and personalization strategies. User experience scores are relatively high at 78/100, showcasing effective popup design that balances engagement without causing frustration.
The average time users spend on Thai websites before leaving is approximately 3 minutes and 45 seconds, emphasizing a moderate level of user interest. Bounce rates are at 36.2%, suggesting that a significant portion of visitors are engaged enough to explore beyond the initial page. Overall, these metrics indicate a maturing digital market with effective UX and conversion tactics in Thailand.