Thailand has seen a significant increase in internet penetration, with 75 million users actively engaging online across multiple devices. The widespread use of smartphones and tablets has driven the adoption of cross-device tracking, which now covers 68% of internet users. This growth reflects the country's expanding digital economy and the importance of data-driven marketing strategies to reach consumers effectively.
The average user spends over 7 hours daily online, indicating high engagement levels. With 82% of digital marketers utilizing mobile tracking tools, businesses are better able to personalize content and improve customer experiences. The digital advertising market continues to grow, reaching USD 4.2 billion, underscoring Thailand's position as a key player in Southeast Asia's digital landscape.