Brand-Influencer Partnership Statistics in Thailand (2026)

Thailand's influencer marketing sector has experienced rapid growth, with over 150,000 active influencers in 2026. Brands are increasingly leveraging platforms like Instagram and TikTok to reach younger audiences, with engagement rates averaging 4.8%. The sector's total spend has reached approximately USD 420 million, reflecting its importance in digital advertising strategies. Local brands are investing heavily to capitalize on influencer credibility and audience trust.

The rise in brand-influencer collaborations indicates a shift towards more authentic marketing approaches in Thailand. With over 12,000 campaigns conducted this year, companies see influencers as key drivers of brand awareness and sales. The digital landscape continues to evolve, emphasizing video content and micro-influencers, which generate higher engagement and ROI for marketers targeting Thai consumers.